Archive for November 2010
Small Business Reborn
Daniel Patricio, founder of Organge Rhino Media, came to UTSC today. His speech on the company’s effort on small businesses in Toronto was awesome.
Social medias think small. They are not only for small businesses. In fact, they are effective in bringing big corporations down to earth and adding human touch to those brands that we ‘admire’ yet not neccessary ‘know’ anything about. Small businesses in Toronto were forgotten by Canadians for a long while. Consumers went after big brands and spent their limited household budget there. Small businesses are the heart of a city. Without them, we are nothing but followers. Social medias are such a nice partner with small businesses in which they work toward daily interaction that can make people’s days.
The simplicity and devotion in a small business will be gone sooner or later without a significant demand from the cosumer side. The Toronto city follows.
Passionate people like Daniel who works toward originality and local is in need.