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	<title>Simple Marketing</title>
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	<description>simplicity is sophisticated, so is life</description>
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		<title>Simple Marketing</title>
		<link>http://allyho.wordpress.com</link>
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		<item>
		<title>Small Business Reborn</title>
		<link>http://allyho.wordpress.com/2010/11/25/smallbusinessreborn/</link>
		<comments>http://allyho.wordpress.com/2010/11/25/smallbusinessreborn/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 17:22:26 +0000</pubDate>
		<dc:creator>allyho</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[daily interaction]]></category>
		<category><![CDATA[Daniel Patricio]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[organgerhinomedia]]></category>
		<category><![CDATA[small businesses]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://allyho.wordpress.com/?p=140</guid>
		<description><![CDATA[Daniel Patricio, founder of Organge Rhino Media, came to UTSC today. His speech on the company&#8217;s effort on small businesses in Toronto was awesome. Social medias think small. They are not only for small businesses. In fact, they are effective in bringing big corporations down to earth and adding human touch to those brands that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=allyho.wordpress.com&amp;blog=6766391&amp;post=140&amp;subd=allyho&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Burger King Increasing  2010 Ad Budget</title>
		<link>http://allyho.wordpress.com/2009/04/19/burger-king-increasing-2010-ad-budget/</link>
		<comments>http://allyho.wordpress.com/2009/04/19/burger-king-increasing-2010-ad-budget/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 18:53:59 +0000</pubDate>
		<dc:creator>allyho</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[ad budget]]></category>
		<category><![CDATA[ad war]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://allyho.wordpress.com/?p=129</guid>
		<description><![CDATA[Good marketing strategy says not reducing advertising spending during bad times? Burger King &#8220;estimates a 20 to 25 percent increase in its 2010 nation media versus 2009&#8220; It is nice. I look forward to watch a fierce ad war between Burger King and McDonald&#8217;s in 2010!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=allyho.wordpress.com&amp;blog=6766391&amp;post=129&amp;subd=allyho&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://allyho.wordpress.com/2009/04/19/burger-king-increasing-2010-ad-budget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Customer Service ABCs</title>
		<link>http://allyho.wordpress.com/2009/04/04/customer-service-abcs/</link>
		<comments>http://allyho.wordpress.com/2009/04/04/customer-service-abcs/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 16:16:16 +0000</pubDate>
		<dc:creator>allyho</dc:creator>
				<category><![CDATA[Service]]></category>
		<category><![CDATA[angry customers]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer service ABCs]]></category>
		<category><![CDATA[foundation]]></category>
		<category><![CDATA[happy customers]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[marketing success]]></category>

		<guid isPermaLink="false">http://allyho.wordpress.com/?p=123</guid>
		<description><![CDATA[Have a look at the service sector in Canada. While most of the companies could not avoid to provide customer service of some sort, many of them did not realize the importance of serving (not selling) customers; others did not work on their realization. In Marketing, there is always something very basic marketers forget about. Theses elements serve as the foundation to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=allyho.wordpress.com&amp;blog=6766391&amp;post=123&amp;subd=allyho&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>From Steak to Burger- Where does Consumers&#8217; Dollar Go</title>
		<link>http://allyho.wordpress.com/2009/04/01/from-steak-to-burger-where-does-consumers-dollar-go/</link>
		<comments>http://allyho.wordpress.com/2009/04/01/from-steak-to-burger-where-does-consumers-dollar-go/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 23:19:20 +0000</pubDate>
		<dc:creator>allyho</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[fast food chains]]></category>
		<category><![CDATA[from steak to burger]]></category>
		<category><![CDATA[product life cycle]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[sales volume]]></category>
		<category><![CDATA[soft drinks]]></category>

		<guid isPermaLink="false">http://allyho.wordpress.com/?p=119</guid>
		<description><![CDATA[Diners are tightening their spending on dining outside. According to the latest survery on chain restaurant by restaurant industry consultant, Technomic, sales of fast food chains are outweighting restaurants. On the other hand, from a 2008 report by Beverage Digest, soft drink sales volume continues to decline in the state. What are these studies telling us? [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=allyho.wordpress.com&amp;blog=6766391&amp;post=119&amp;subd=allyho&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://allyho.wordpress.com/2009/04/01/from-steak-to-burger-where-does-consumers-dollar-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Fast-Forwarding Your Ad Message Immediately</title>
		<link>http://allyho.wordpress.com/2009/04/01/fast-forwarding-your-ad-message-immediately/</link>
		<comments>http://allyho.wordpress.com/2009/04/01/fast-forwarding-your-ad-message-immediately/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 22:21:32 +0000</pubDate>
		<dc:creator>allyho</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[fast-forward]]></category>
		<category><![CDATA[fast-forward ads]]></category>
		<category><![CDATA[great commercials]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[skipping commercials]]></category>

		<guid isPermaLink="false">http://allyho.wordpress.com/?p=112</guid>
		<description><![CDATA[When it comes to commercial, it is not always the longer the better! If most people are skipping commercials that does not interest them right away, we better fast-foward our message. Viewers with digital video recorders are 25% more likely to fast-forward past ads that don&#8217;t interest them immediately, and 25% of viewers are likely [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=allyho.wordpress.com&amp;blog=6766391&amp;post=112&amp;subd=allyho&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ally</media:title>
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		<item>
		<title>Full Pint of Ben &amp; Jerry&#8217;s vs. 14-Ounce of Haagen-Dazs</title>
		<link>http://allyho.wordpress.com/2009/03/14/full-pint-of-ben-jerrys-vs-14-ounce-of-haagen-dazs/</link>
		<comments>http://allyho.wordpress.com/2009/03/14/full-pint-of-ben-jerrys-vs-14-ounce-of-haagen-dazs/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 15:30:27 +0000</pubDate>
		<dc:creator>allyho</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[14-ounce Haagen-Dazs]]></category>
		<category><![CDATA[A-Pint-is-Not-A-Pint]]></category>
		<category><![CDATA[Ben&Jerry's]]></category>
		<category><![CDATA[downsize]]></category>
		<category><![CDATA[Haagen-Dazs]]></category>

		<guid isPermaLink="false">http://allyho.wordpress.com/?p=67</guid>
		<description><![CDATA[All else equal, do you prefer a full pint, 16-ounce ice cream or a 14-ounce&#8217;s? Ben &#38; Jerry&#8217;s fiercely comment on Haagen-Dazs&#8217; recent downsizing. With a statement &#8220;A pints not a pint unless it&#8217;s a pint!&#8221; , Ben &#38; Jerry&#8217;s put this piece of news on their web&#8217;s front page. Haagen-Dazs claims that their downsizing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=allyho.wordpress.com&amp;blog=6766391&amp;post=67&amp;subd=allyho&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://allyho.wordpress.com/2009/03/14/full-pint-of-ben-jerrys-vs-14-ounce-of-haagen-dazs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>M&amp;M: Join the Hunt</title>
		<link>http://allyho.wordpress.com/2009/03/10/mm-join-the-hunt/</link>
		<comments>http://allyho.wordpress.com/2009/03/10/mm-join-the-hunt/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 03:36:55 +0000</pubDate>
		<dc:creator>allyho</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Easter]]></category>
		<category><![CDATA[egg-hunt]]></category>
		<category><![CDATA[Join the Hunt]]></category>
		<category><![CDATA[M&M]]></category>
		<category><![CDATA[online promotion]]></category>

		<guid isPermaLink="false">http://allyho.wordpress.com/?p=62</guid>
		<description><![CDATA[M&#38;M&#8217;s launches an online Easter&#8217;s egg hunt- Join the Hunt promotion. Online vehicles have been used more and more nowadays.  For a well established candy brand, the online game promotion is interactive, target and cheaper than appearing on the TV box. Win-win-win! I remember me collecting those candy packagins and trying out their occasional promotions. First were some mail-in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=allyho.wordpress.com&amp;blog=6766391&amp;post=62&amp;subd=allyho&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://allyho.wordpress.com/2009/03/10/mm-join-the-hunt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Buy Pepsi Get Coca-cola Free -Don&#8217;t Dew it</title>
		<link>http://allyho.wordpress.com/2009/03/09/buy-pepsi-get-coca-cola-free-dont-dew-it/</link>
		<comments>http://allyho.wordpress.com/2009/03/09/buy-pepsi-get-coca-cola-free-dont-dew-it/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 17:59:39 +0000</pubDate>
		<dc:creator>allyho</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Don't Dew it]]></category>
		<category><![CDATA[Mtn Dew]]></category>
		<category><![CDATA[Pepsi Coca-cola]]></category>
		<category><![CDATA[Vault]]></category>

		<guid isPermaLink="false">http://allyho.wordpress.com/?p=53</guid>
		<description><![CDATA[During recession, nothing is better than free things. Coca-cola affort a bottle of free Vault with consumers&#8217; purchase on a bottle Mtn Dew from its leading competitor in citrus segment, Pepsi Co. In the short run, the promotion is expensive to Coke in two ways. One,  I expect it to boom sales of Mth Dew and two, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=allyho.wordpress.com&amp;blog=6766391&amp;post=53&amp;subd=allyho&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://allyho.wordpress.com/2009/03/09/buy-pepsi-get-coca-cola-free-dont-dew-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Romantic Paris- a Lesson of Imagery Branding</title>
		<link>http://allyho.wordpress.com/2009/03/07/romantic-paris-a-lesson-of-imagery-branding/</link>
		<comments>http://allyho.wordpress.com/2009/03/07/romantic-paris-a-lesson-of-imagery-branding/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 22:30:02 +0000</pubDate>
		<dc:creator>allyho</dc:creator>
				<category><![CDATA[Place]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[city]]></category>
		<category><![CDATA[country]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[power of branding]]></category>
		<category><![CDATA[romantic]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://allyho.wordpress.com/?p=44</guid>
		<description><![CDATA[What is so romantic about Paris? If being romantic is being relaxed- associated with all those cafes on the street and people sitting there spending an afternoon. In a city wherera income tax is peaked at 40%, Paris people are entitle to romnaticism. But Toronto shouldn&#8217;t be that far behind. If being romantic is subject to climate change, the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=allyho.wordpress.com&amp;blog=6766391&amp;post=44&amp;subd=allyho&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://allyho.wordpress.com/2009/03/07/romantic-paris-a-lesson-of-imagery-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Credit Card Giants, Stop Pushing your Brands to Death!</title>
		<link>http://allyho.wordpress.com/2009/03/07/credit-card-giants-stop-pushing-your-brands-to-death/</link>
		<comments>http://allyho.wordpress.com/2009/03/07/credit-card-giants-stop-pushing-your-brands-to-death/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 07:02:15 +0000</pubDate>
		<dc:creator>allyho</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[credit cards]]></category>
		<category><![CDATA[hidden fees]]></category>

		<guid isPermaLink="false">http://allyho.wordpress.com/?p=33</guid>
		<description><![CDATA[Canadian consumers and businesses are standing against for their skyrocketing credit card [hidden] fees. Stop Sticking It to Us! and Retail Council of Canada are standing behind the fight. In my belief, credit card companies should take actions to retain confidence from both consumers and businesses. Bring back the marketing focus from competitor to customers. Especially during such [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=allyho.wordpress.com&amp;blog=6766391&amp;post=33&amp;subd=allyho&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://allyho.wordpress.com/2009/03/07/credit-card-giants-stop-pushing-your-brands-to-death/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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