Simple Marketing

simplicity is sophisticated, so is life

Going Siteless, from Modernista! to Skittles

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Modernista! referring page web design

Modernista! referring page web design

The referring page web design of Modernista! once made me frustrated. Once I’d figured out how to navigate this tricky site, however, I love it.

It is the creativity that makes people to dive into the site and find out more about the company. Modernista! redirects you to Youtube if you want to check out its TV work and you would find yourself in Google map if you are trying to get the direction to its office. I love the fact that the navigation menu can be move around the platform. It feels like I am mastering the site!

Now, one year later, Skittles is doing the same stuff. But its use of colorfulness makes the already-complex referring page design more complex. Makes me dizzy. I prefer the simple and old-fashion design.

Written by allyho

March 5, 2009 at 6:36 pm

Create your own Snikers

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ally-snicker

From Snickers integrated online campain- snckrz! I just make my own.

It is your turn to be the next American sweetie. But I’d rather be a Snickers Almond. Should have suggested the site to give that option!

Written by allyho

March 5, 2009 at 4:05 am

Posted in Food

Tagged with ,

General Mills Retro Box

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Cocoa Puffs retro box

Read from AdvertisingAge that General Mill has given the U.S. retail store, Target, exclusive on retro box deisgns for Cheerios, Honey Nnt Cheerios, Lucky Charms, Cocoa Puffs and Trix.

I know, it is sad, it is U.S. exclusively again. Hope that the “back-to-the-old-good-days”  packages are huge success, so that I can meet them in Canadian supermarkets. Nothing can make me more excited but bringing back Cocoa Puff’s original recipe along with the its retro box.  

Made with Hershey’s Cocoa!

Written by allyho

March 5, 2009 at 1:20 am

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