Burger King Increasing 2010 Ad Budget
Good marketing strategy says not reducing advertising spending during bad times?
Burger King “estimates a 20 to 25 percent increase in its 2010 nation media versus 2009”
It is nice. I look forward to watch a fierce ad war between Burger King and McDonald’s in 2010!
Customer Service ABCs
Have a look at the service sector in Canada.
While most of the companies could not avoid to provide customer service of some sort, many of them did not realize the importance of serving (not selling) customers; others did not work on their realization.
In Marketing, there is always something very basic marketers forget about. Theses elements serve as the foundation to marketing success- customer service, the excellent one. It is easy to understand but hard to remember and actualize: the goodies of advanced technology and abundant information only come along with satisfying customer service.
Angry customers do not just stop making purchase, they spread the word;
Satisfied customers come back again and again, and they also spread the word!
From Steak to Burger- Where does Consumers’ Dollar Go
Diners are tightening their spending on dining outside.
According to the latest survery on chain restaurant by restaurant industry consultant, Technomic, sales of fast food chains are outweighting restaurants.
On the other hand, from a 2008 report by Beverage Digest, soft drink sales volume continues to decline in the state.
What are these studies telling us?
Before some products’ life cycles going to a dead end or recession, companies have to quickly act on directing consumers to a new product or simply, if not more hardly, to educate them on revalueing the products.
Fast-Forwarding Your Ad Message Immediately
When it comes to commercial, it is not always the longer the better!
If most people are skipping commercials that does not interest them right away,
we better fast-foward our message.
Viewers with digital video recorders are 25% more likely to fast-forward past ads that don’t interest them immediately, and 25% of viewers are likely not to watch an entire ad that fails to draw them in right away, no matter how great the commercial is overall, according to the study.
(http://adage.com/mediaworks/article?article_id=135690)
I am interested in testing on how many commercials out there can catch their target groups’ attention immediately and how many of them fail to do so.
Full Pint of Ben & Jerry’s vs. 14-Ounce of Haagen-Dazs
All else equal, do you prefer a full pint, 16-ounce ice cream or a 14-ounce’s?
Ben & Jerry’s fiercely comment on Haagen-Dazs’ recent downsizing. With a statement “A pints not a pint unless it’s a pint!” , Ben & Jerry’s put this piece of news on their web’s front page.
Haagen-Dazs claims that their downsizing is due to increased ingredient costs as well as transportation costs.
Ben & Jerry’s concludes in its feedback that “So, while our competitor may be experiencing a bit of shrinkage, rest assured that your Ben & Jerry’s will still be standing tall in the freezer. Ben & Jerry’s is dedicated to making the best ice cream and giving our consumers full value in every spoonful!”
Again, all else equal, which on edo you prefer? A full pint of Ben & Jerry’s or a 14-ounce of Haagen-Dazs?
The fact may be, “all else” are not equal.
Weight-conscious consumers who could not stop their spoons in front of a pint may feel glad that the ice-cream finally do something to help them eat less.
Consumers who does not even care how many ounce is in a pint may go for Ben & Jerry’s just for that they feel pledged by Haagen-Dazs. If this is true, then Ben & Jerry’s is probably doing the right thing- releasing news and creating noise on Haagen-Dazs’ change. Consumers are angry that they hear the news from Ben & Jerry’s, not Haagen-Dazs themselves.
I have to go to grocery and check this out now!
M&M: Join the Hunt
M&M’s launches an online Easter’s egg hunt- Join the Hunt promotion.
Online vehicles have been used more and more nowadays.
For a well established candy brand, the online game promotion is interactive, target and cheaper than appearing on the TV box.
Win-win-win!
I remember me collecting those candy packagins and trying out their occasional promotions. First were some mail-in lucky draws and small games attached to the packages. Then, they started to go online a lot, so did I!
I was having so much fun with them. Both the eating part and the gaming part.
I can’t quite remember that I love the candies for their interactive promotions or vise versa.
Both ways, they left impression in my little mind!
