Simple Marketing

simplicity is sophisticated, so is life

Going Siteless, from Modernista! to Skittles

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Modernista! referring page web design

Modernista! referring page web design

The referring page web design of Modernista! once made me frustrated. Once I’d figured out how to navigate this tricky site, however, I love it.

It is the creativity that makes people to dive into the site and find out more about the company. Modernista! redirects you to Youtube if you want to check out its TV work and you would find yourself in Google map if you are trying to get the direction to its office. I love the fact that the navigation menu can be move around the platform. It feels like I am mastering the site!

Now, one year later, Skittles is doing the same stuff. But its use of colorfulness makes the already-complex referring page design more complex. Makes me dizzy. I prefer the simple and old-fashion design.

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Written by allyho

March 5, 2009 at 6:36 pm

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