Buy Pepsi Get Coca-cola Free -Don’t Dew it
During recession, nothing is better than free things.
In the short run, the promotion is expensive to Coke in two ways. One, I expect it to boom sales of Mth Dew and two, obviously it costs Coke a lot to giving out free Vault.
In the long run, however, market share and revenue are expected if consumers just- “Don’t Dew it” or Dew less. This may take especially strong effect after the economiy “climb back up the cliff” , eventually.