Simple Marketing

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Buy Pepsi Get Coca-cola Free -Don’t Dew it

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vault_20oz-pola

During recession, nothing is better than free things.

Coca-cola affort a bottle of free Vault with consumers’ purchase on a bottle Mtn Dew from its leading competitor in citrus segment, Pepsi Co.

In the short run, the promotion is expensive to Coke in two ways. One,  I expect it to boom sales of Mth Dew and two, obviously it costs Coke a lot to giving out free Vault.

In the long run, however, market share and revenue are expected if consumers just- “Don’t Dew it” or Dew less. This may take especially strong effect after the economiy “climb back up the cliff” , eventually.

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Written by allyho

March 9, 2009 at 12:59 pm

Posted in Food

Tagged with , , , ,

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