Simple Marketing

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M&M: Join the Hunt

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M&M’s launches an online Easter’s egg hunt- Join the Hunt promotion.

Online vehicles have been used more and more nowadays. 

For a well established candy brand, the online game promotion is interactive, target and cheaper than appearing on the TV box.

Win-win-win!

I remember me collecting those candy packagins and trying out their occasional promotions. First were some mail-in lucky draws and small games attached to the packages. Then, they started to go online a lot, so did I!

I was having so much fun with them. Both the eating part and the gaming part.

I can’t quite remember that I love the candies for their interactive promotions or vise versa.
Both ways, they left impression in my little mind!

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Written by allyho

March 10, 2009 at 10:36 pm

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