M&M: Join the Hunt
M&M’s launches an online Easter’s egg hunt- Join the Hunt promotion.
Online vehicles have been used more and more nowadays.
For a well established candy brand, the online game promotion is interactive, target and cheaper than appearing on the TV box.
I remember me collecting those candy packagins and trying out their occasional promotions. First were some mail-in lucky draws and small games attached to the packages. Then, they started to go online a lot, so did I!
I was having so much fun with them. Both the eating part and the gaming part.
I can’t quite remember that I love the candies for their interactive promotions or vise versa.
Both ways, they left impression in my little mind!