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Full Pint of Ben & Jerry’s vs. 14-Ounce of Haagen-Dazs

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All else equal, do you prefer a full pint, 16-ounce ice cream or a 14-ounce’s?

Ben & Jerry’s fiercely comment on Haagen-Dazs’ recent downsizing. With a statement “A pints not a pint unless it’s a pint!” , Ben & Jerry’s put this piece of news on their web’s front page.

Haagen-Dazs claims that their downsizing is due to increased ingredient costs as well as transportation costs.

Ben & Jerry’s concludes in its feedback that “So, while our competitor may be experiencing a bit of shrinkage, rest assured that your Ben & Jerry’s will still be standing tall in the freezer. Ben & Jerry’s is dedicated to making the best ice cream and giving our consumers full value in every spoonful!”

Again, all else equal, which on edo you prefer? A full pint of Ben & Jerry’s or a 14-ounce of Haagen-Dazs?

The fact may be, “all else” are not equal.

Weight-conscious consumers who could not stop their spoons in front of a pint may feel glad that the ice-cream finally do something to help them eat less.

Consumers who does not even care how many ounce is in a pint may go for Ben & Jerry’s just for that they feel pledged by Haagen-Dazs. If this is true, then Ben & Jerry’s is probably doing the right thing- releasing news and creating noise on Haagen-Dazs’ change. Consumers are angry that they hear the news from Ben & Jerry’s, not Haagen-Dazs themselves. 

I have to go to grocery and check this out now!


Written by allyho

March 14, 2009 at 10:30 am

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