Archive for April 2009
Have a look at the service sector in Canada.
While most of the companies could not avoid to provide customer service of some sort, many of them did not realize the importance of serving (not selling) customers; others did not work on their realization.
In Marketing, there is always something very basic marketers forget about. Theses elements serve as the foundation to marketing success- customer service, the excellent one. It is easy to understand but hard to remember and actualize: the goodies of advanced technology and abundant information only come along with satisfying customer service.
Angry customers do not just stop making purchase, they spread the word;
Satisfied customers come back again and again, and they also spread the word!
Diners are tightening their spending on dining outside.
According to the latest survery on chain restaurant by restaurant industry consultant, Technomic, sales of fast food chains are outweighting restaurants.
On the other hand, from a 2008 report by Beverage Digest, soft drink sales volume continues to decline in the state.
What are these studies telling us?
Before some products’ life cycles going to a dead end or recession, companies have to quickly act on directing consumers to a new product or simply, if not more hardly, to educate them on revalueing the products.