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Archive for April 2009

Burger King Increasing 2010 Ad Budget

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Good marketing strategy says not reducing advertising spending during bad times?

Burger King “estimates a 20 to 25 percent increase in its 2010 nation media versus 2009
It is nice. I look forward to watch a fierce ad war between Burger King and McDonald’s in 2010!

Written by allyho

April 19, 2009 at 1:53 pm

Customer Service ABCs

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Have a look at the service sector in Canada.

While most of the companies could not avoid to provide customer service of some sort, many of them did not realize the importance of serving (not selling) customers; others did not work on their realization.

In Marketing, there is always something very basic marketers forget about. Theses elements serve as the foundation to marketing success- customer service, the excellent one. It is easy to understand but hard to remember and actualize: the goodies of advanced technology and abundant information only come along with satisfying customer service.

Angry customers do not just stop making purchase, they spread the word;
Satisfied customers come back again and again, and they also spread the word!

Written by allyho

April 4, 2009 at 11:16 am

From Steak to Burger- Where does Consumers’ Dollar Go

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Diners are tightening their spending on dining outside.

According to the latest survery on chain restaurant by restaurant industry consultant, Technomic, sales of fast food chains are outweighting restaurants.

On the other hand, from a 2008 report by Beverage Digest, soft drink sales volume continues to decline in the state.

What are these studies telling us?

Before some products’ life cycles going to a dead end or recession, companies have to quickly act on directing consumers to a new product or simply, if not more hardly, to educate them on revalueing the products.

Written by allyho

April 1, 2009 at 6:19 pm

Fast-Forwarding Your Ad Message Immediately

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When it comes to commercial, it is not always the longer the better!

If most people are skipping commercials that does not interest them right away,
we better fast-foward our message.

Viewers with digital video recorders are 25% more likely to fast-forward past ads that don’t interest them immediately, and 25% of viewers are likely not to watch an entire ad that fails to draw them in right away, no matter how great the commercial is overall, according to the study. 
(http://adage.com/mediaworks/article?article_id=135690)

I am interested in testing on how many commercials out there can catch their target groups’ attention immediately and how many of them fail to do so.

Written by allyho

April 1, 2009 at 5:21 pm