Simple Marketing

simplicity is sophisticated, so is life

Fast-Forwarding Your Ad Message Immediately

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ff-fast-forward-pola

When it comes to commercial, it is not always the longer the better!

If most people are skipping commercials that does not interest them right away,
we better fast-foward our message.

Viewers with digital video recorders are 25% more likely to fast-forward past ads that don’t interest them immediately, and 25% of viewers are likely not to watch an entire ad that fails to draw them in right away, no matter how great the commercial is overall, according to the study. 
(http://adage.com/mediaworks/article?article_id=135690)

I am interested in testing on how many commercials out there can catch their target groups’ attention immediately and how many of them fail to do so.

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Written by allyho

April 1, 2009 at 5:21 pm

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