Simple Marketing

simplicity is sophisticated, so is life

From Steak to Burger- Where does Consumers’ Dollar Go

leave a comment »


Diners are tightening their spending on dining outside.

According to the latest survery on chain restaurant by restaurant industry consultant, Technomic, sales of fast food chains are outweighting restaurants.

On the other hand, from a 2008 report by Beverage Digest, soft drink sales volume continues to decline in the state.

What are these studies telling us?

Before some products’ life cycles going to a dead end or recession, companies have to quickly act on directing consumers to a new product or simply, if not more hardly, to educate them on revalueing the products.


Written by allyho

April 1, 2009 at 6:19 pm

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: