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Archive for the ‘Food’ Category

Burger King Increasing 2010 Ad Budget

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burger-king-ad-moon-pola

Good marketing strategy says not reducing advertising spending during bad times?

Burger King “estimates a 20 to 25 percent increase in its 2010 nation media versus 2009
It is nice. I look forward to watch a fierce ad war between Burger King and McDonald’s in 2010!

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Written by allyho

April 19, 2009 at 1:53 pm

From Steak to Burger- Where does Consumers’ Dollar Go

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steak-burgers-pola

Diners are tightening their spending on dining outside.

According to the latest survery on chain restaurant by restaurant industry consultant, Technomic, sales of fast food chains are outweighting restaurants.

On the other hand, from a 2008 report by Beverage Digest, soft drink sales volume continues to decline in the state.

What are these studies telling us?

Before some products’ life cycles going to a dead end or recession, companies have to quickly act on directing consumers to a new product or simply, if not more hardly, to educate them on revalueing the products.

Written by allyho

April 1, 2009 at 6:19 pm

Full Pint of Ben & Jerry’s vs. 14-Ounce of Haagen-Dazs

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benjerrys-vs-haagen-dazs-pola

All else equal, do you prefer a full pint, 16-ounce ice cream or a 14-ounce’s?

Ben & Jerry’s fiercely comment on Haagen-Dazs’ recent downsizing. With a statement “A pints not a pint unless it’s a pint!” , Ben & Jerry’s put this piece of news on their web’s front page.

Haagen-Dazs claims that their downsizing is due to increased ingredient costs as well as transportation costs.

Ben & Jerry’s concludes in its feedback that “So, while our competitor may be experiencing a bit of shrinkage, rest assured that your Ben & Jerry’s will still be standing tall in the freezer. Ben & Jerry’s is dedicated to making the best ice cream and giving our consumers full value in every spoonful!”

Again, all else equal, which on edo you prefer? A full pint of Ben & Jerry’s or a 14-ounce of Haagen-Dazs?

The fact may be, “all else” are not equal.

Weight-conscious consumers who could not stop their spoons in front of a pint may feel glad that the ice-cream finally do something to help them eat less.

Consumers who does not even care how many ounce is in a pint may go for Ben & Jerry’s just for that they feel pledged by Haagen-Dazs. If this is true, then Ben & Jerry’s is probably doing the right thing- releasing news and creating noise on Haagen-Dazs’ change. Consumers are angry that they hear the news from Ben & Jerry’s, not Haagen-Dazs themselves. 

I have to go to grocery and check this out now!

Written by allyho

March 14, 2009 at 10:30 am

M&M: Join the Hunt

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mm-join-the-hunt-pola

M&M’s launches an online Easter’s egg hunt- Join the Hunt promotion.

Online vehicles have been used more and more nowadays. 

For a well established candy brand, the online game promotion is interactive, target and cheaper than appearing on the TV box.

Win-win-win!

I remember me collecting those candy packagins and trying out their occasional promotions. First were some mail-in lucky draws and small games attached to the packages. Then, they started to go online a lot, so did I!

I was having so much fun with them. Both the eating part and the gaming part.

I can’t quite remember that I love the candies for their interactive promotions or vise versa.
Both ways, they left impression in my little mind!

Written by allyho

March 10, 2009 at 10:36 pm

Buy Pepsi Get Coca-cola Free -Don’t Dew it

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vault_20oz-pola

During recession, nothing is better than free things.

Coca-cola affort a bottle of free Vault with consumers’ purchase on a bottle Mtn Dew from its leading competitor in citrus segment, Pepsi Co.

In the short run, the promotion is expensive to Coke in two ways. One,  I expect it to boom sales of Mth Dew and two, obviously it costs Coke a lot to giving out free Vault.

In the long run, however, market share and revenue are expected if consumers just- “Don’t Dew it” or Dew less. This may take especially strong effect after the economiy “climb back up the cliff” , eventually.

Written by allyho

March 9, 2009 at 12:59 pm

Posted in Food

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Create your own Snikers

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ally-snicker

From Snickers integrated online campain- snckrz! I just make my own.

It is your turn to be the next American sweetie. But I’d rather be a Snickers Almond. Should have suggested the site to give that option!

Written by allyho

March 5, 2009 at 4:05 am

Posted in Food

Tagged with ,

General Mills Retro Box

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Cocoa Puffs retro box

Read from AdvertisingAge that General Mill has given the U.S. retail store, Target, exclusive on retro box deisgns for Cheerios, Honey Nnt Cheerios, Lucky Charms, Cocoa Puffs and Trix.

I know, it is sad, it is U.S. exclusively again. Hope that the “back-to-the-old-good-days”  packages are huge success, so that I can meet them in Canadian supermarkets. Nothing can make me more excited but bringing back Cocoa Puff’s original recipe along with the its retro box.  

Made with Hershey’s Cocoa!

Written by allyho

March 5, 2009 at 1:20 am