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Archive for the ‘Service’ Category

Customer Service ABCs

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Have a look at the service sector in Canada.

While most of the companies could not avoid to provide customer service of some sort, many of them did not realize the importance of serving (not selling) customers; others did not work on their realization.

In Marketing, there is always something very basic marketers forget about. Theses elements serve as the foundation to marketing success- customer service, the excellent one. It is easy to understand but hard to remember and actualize: the goodies of advanced technology and abundant information only come along with satisfying customer service.

Angry customers do not just stop making purchase, they spread the word;
Satisfied customers come back again and again, and they also spread the word!


Written by allyho

April 4, 2009 at 11:16 am