Simple Marketing

simplicity is sophisticated, so is life

Buy Pepsi Get Coca-cola Free -Don’t Dew it

leave a comment »


During recession, nothing is better than free things.

Coca-cola affort a bottle of free Vault with consumers’ purchase on a bottle Mtn Dew from its leading competitor in citrus segment, Pepsi Co.

In the short run, the promotion is expensive to Coke in two ways. One,  I expect it to boom sales of Mth Dew and two, obviously it costs Coke a lot to giving out free Vault.

In the long run, however, market share and revenue are expected if consumers just- “Don’t Dew it” or Dew less. This may take especially strong effect after the economiy “climb back up the cliff” , eventually.


Written by allyho

March 9, 2009 at 12:59 pm

Posted in Food

Tagged with , , , ,

Romantic Paris- a Lesson of Imagery Branding

leave a comment »


What is so romantic about Paris?

If being romantic is being relaxed- associated with all those cafes on the street and people sitting there spending an afternoon. In a city wherera income tax is peaked at 40%, Paris people are entitle to romnaticism. But Toronto shouldn’t be that far behind.

If being romantic is subject to climate change, the warm weather is Paris is surely an advantage. But the Republic of Malta with its mild winters and hot summers should initiate no less loving events.

If being romantic is an intrisic state in which we feel being loved by and can not wait to act on loving actions to our beloved ones, then why do we even bother which city, with a meaningless name, we are located. 

Only if being romantic is, as a matter of fact, a perception or an attitude. Then thanks to the heavy social reinforcement, Paris is indeed a romantic place as it is advertised to be. We clearly see a romantic image even simply by hearing the name, “Paris!”, oh my loving god.

Attitude lead to behaviour, as well as vise versa. 

Paris is a romantic city because we have been told that it is. We think that it is. We believe that it is. Our romantic behaviour and fantasy in that lovely city reinforce us that it really is. 

So can Toronto also advertise itself to be a romantic city? Probably NO. When you ask people which is the most romantic city on earth, Parist comes FIRST in mind. It is this position in mind makes Paris unique. There is not much space for another romantic city. Toronto can be diversed, but not romantic.

Nothing can make such an unrealistic concept this concrete but the power of branding.

Written by allyho

March 7, 2009 at 5:30 pm

Credit Card Giants, Stop Pushing your Brands to Death!

leave a comment »


Canadian consumers and businesses are standing against for their skyrocketing credit card [hidden] fees.
Stop Sticking It to Us! and Retail Council of Canada are standing behind the fight.

In my belief, credit card companies should take actions to retain confidence from both consumers and businesses. Bring back the marketing focus from competitor to customers. Especially during such hard time, it is not wise to squeeze your customers.

While the usage of credit cards are increasing, their brand value are unlikely going toward the same direction. Before there are so many of them out there, having a credit card was a want, it was something that we desire. Then we realized that we need them. Credit card companies made it so. They were everywhere and they became our spending habit. Now, this need is so overwhelming that it is hurting customers.

Before it is too late, credit card giants better recruite our wants for credit cards. Give consumers a better reason to use your cards.

Written by allyho

March 7, 2009 at 2:02 am

Posted in Finance

Tagged with ,

Going Siteless, from Modernista! to Skittles

leave a comment »

Modernista! referring page web design

Modernista! referring page web design

The referring page web design of Modernista! once made me frustrated. Once I’d figured out how to navigate this tricky site, however, I love it.

It is the creativity that makes people to dive into the site and find out more about the company. Modernista! redirects you to Youtube if you want to check out its TV work and you would find yourself in Google map if you are trying to get the direction to its office. I love the fact that the navigation menu can be move around the platform. It feels like I am mastering the site!

Now, one year later, Skittles is doing the same stuff. But its use of colorfulness makes the already-complex referring page design more complex. Makes me dizzy. I prefer the simple and old-fashion design.

Written by allyho

March 5, 2009 at 6:36 pm

Create your own Snikers

leave a comment »


From Snickers integrated online campain- snckrz! I just make my own.

It is your turn to be the next American sweetie. But I’d rather be a Snickers Almond. Should have suggested the site to give that option!

Written by allyho

March 5, 2009 at 4:05 am

Posted in Food

Tagged with ,

General Mills Retro Box

leave a comment »

Cocoa Puffs retro box

Read from AdvertisingAge that General Mill has given the U.S. retail store, Target, exclusive on retro box deisgns for Cheerios, Honey Nnt Cheerios, Lucky Charms, Cocoa Puffs and Trix.

I know, it is sad, it is U.S. exclusively again. Hope that the “back-to-the-old-good-days”  packages are huge success, so that I can meet them in Canadian supermarkets. Nothing can make me more excited but bringing back Cocoa Puff’s original recipe along with the its retro box.  

Made with Hershey’s Cocoa!

Written by allyho

March 5, 2009 at 1:20 am