Posts Tagged ‘skipping commercials’
When it comes to commercial, it is not always the longer the better!
If most people are skipping commercials that does not interest them right away,
we better fast-foward our message.
Viewers with digital video recorders are 25% more likely to fast-forward past ads that don’t interest them immediately, and 25% of viewers are likely not to watch an entire ad that fails to draw them in right away, no matter how great the commercial is overall, according to the study.
I am interested in testing on how many commercials out there can catch their target groups’ attention immediately and how many of them fail to do so.