Simple Marketing

simplicity is sophisticated, so is life

Posts Tagged ‘soft drinks

From Steak to Burger- Where does Consumers’ Dollar Go

leave a comment »

steak-burgers-pola

Diners are tightening their spending on dining outside.

According to the latest survery on chain restaurant by restaurant industry consultant, Technomic, sales of fast food chains are outweighting restaurants.

On the other hand, from a 2008 report by Beverage Digest, soft drink sales volume continues to decline in the state.

What are these studies telling us?

Before some products’ life cycles going to a dead end or recession, companies have to quickly act on directing consumers to a new product or simply, if not more hardly, to educate them on revalueing the products.

Written by allyho

April 1, 2009 at 6:19 pm